Do you want to boost your business, your brand, your visibility, your skills and your confidence over the next year?

Would you love to find a support network that lifts you upward and onward as a leader, brings you experience and expertise beyond your own, gifts you the pleasure of sharing your own skills and insights, and also provides a much-needed comfort zone where you can relax and be yourself in the company of good friends?

Why not join a group of 12 like-minded, creative women leaders in a unique Mastermind group where you will be supported and mentored, as well as support each other, over a 12-month period. Each member will be the only subject expert in their field – once you’ve signed up, you will be the only woman who does what you do in the group; no competitors will be able to join.


The ABOO 12 Leadership Mastermind is hosted and mentored by Lucy McCarraher – an award-winning serial entrepreneur and leader. Founder of Rethink Press, the Business Book Awards and the ABOO Women’s Group, Lucy won a Stevie Award for Helping Other Women in Business, and Business Woman of the Year, Creative Industries in the Great British Women Entrepreneur Awards. She has mentored hundreds of business leaders to build their businesses through writing their book and just loves mentoring groups of women to do and be their best in life and work. While books can be part of the conversation, this group is focused on more.


Managing and supporting the ABOO 12 Leadership Mastermind is Michaella Brown, successful marketing consultant and social media amplifier. Michaella has worked with Lucy since the inception of the ABOO Group and has helped grow it to a membership of 1,800, sourced guests for 70+ Lunchtime Learning sessions, and top authors for ABOO Book Club Meet The Author calls. She has been working in marketing for speakers, authors, coaches and industry leaders for almost 10 years and has developed some super-smart lead generation on social media. Michaella is a social media secret weapon for a number of women leaders and organisations.


So, what will you get as a member of the ABOO 12 Leadership Mastermind over your 12-month membership?

    • Membership of the ABOO Mastermind Facebook Group
    • Membership of the ABOO Mastermind WhatsApp Group

 12 x Monthly 90-minute online group calls facilitated by Lucy

Every month, two Mastermind members give a 10-minute presentation on their specialist subject, or their latest service or product, followed by Q&A and feedback to refine future plans. There is also structured discussion and sharing of wins, challenges and ‘what can we do for each other’ support plans. These group calls are immensely powerful, and can extend to two-hour sessions as members get such benefit from Lucy’s, Michaella’s and each other’s wisdom and friendship.

Calls are recorded and posted in the Facebook Group.

In-person meet-ups during the year

Typically in London, though depending on members’ locations and wishes: occasional day or evening meet-ups for group and one-to-one mentoring (cost of meals not included in membership price), based on members availablity, these in-real-life sessions add in a further level of interaction and support between members.

1 x 1-hour one-to-one mentoring call with Lucy at any time during your membership

Lucy’s experience as a serial entrepreneur, business leader and women’s mentor allows you to discuss any personal and professional issues in depth and in confidence and come away with insightful and practical suggestions and solutions.

1 x 30-minute one-to-one support call with Michaella at any time during your membership

Michaella will give individual advice on promotion, social media and networking. She may be able to offer further time for ad hoc research and promotion at special low prices.

Your Live ‘Leadership’ Lunchtime Learning session for your latest offering or thought-leadership in the main ABOO Facebook Group, promoted as Facebook and LinkedIn events, with the outcomes of a YouTube video and approximately 100 warm leads on LinkedIn.


A social media ‘engagement pod’ whereby we all support each other’s social media posts to maximise our visibility and boost our social proof as well as authority by association.

A range of opportunities that might be beneficial to all or individual members, as well as ideal people to connect with, including new business/speaker opportunities, relevant awards, PR opportunities, etc.

Sourced articles/posts/news stories and other relevant content that you can post on social media to boost your authority and influence as the ‘go-to’ on your expert subject matter. Michaella uses a combination of google alerts and her own antennae to find super useful stuff.

Not to mention Lists! Michaella has lists (and lists) of author groups, speaking groups, coaching groups, women’s groups, PR lists, podcasts… on Facebook and LinkedIn where you can promote your books and/or services, which she will make accessible to members.

Lucy & Michaella would love to support you in a group of 12 exceptional women leaders to make 2024 your best year yet through an extended network.

The ABOO 12 Leadership Mastermind will be the best investment in your personal and professional growth for 2024 and a unique, woman-centred experience. Starting in mid-January, there are only 12 places available – does one of them have your name on it?

If you would like to register interest or be considered for the next ABOO Leadership 12 Mastermind, please email us at with MASTERMIND 2024 in the subject line, and we will be in touch.