Do you want to take your business, your brand, your visibility, your expertise and your confidence to new heights over the next year?
Would you love to find a support network that lifts you upward and onward as a mission-led woman; brings you experience, knowledge and vision beyond your own; gifts you the satisfaction of sharing your own skills and insights; and provides a comfort zone where you can relax and be yourself in the company of good friends?
Why not join me and Michaella and become one of 10 like-minded, creative women business owners in our unique Mastermind group where you will be supported and mentored, as well as supporting each other, for 12 extraordinary months. You will be the only woman who does what you do in the group; once you’ve signed up no direct competitor will be able to join.
“I found the Mastermind this year has been a lovely energy, lovely ladies, lots of support and friendship and deepening of relationships from the previous years. So that’s been great and really worthwhile and, as ever, lovely support from Lucy and Michaella. I am staying for this coming year to get really focused.”
The Mission Mastermind is hosted and mentored by Lucy McCarraher MBE, award-winning serial entrepreneur and business leader. Founder and CEO of BookMagic AI, Publisher of Forbes Books UK, Founder of the Business Book Awards and Mission Magic, Lucy was awarded an MBE in the New Year’s Honour’s List 2026 for ‘services to publishing and diversity’ – in other words, her work supporting women. She has also received a Stevie Award for Helping Other Women in Business, and Business Woman of the Year, Creative Industries in the Great British Women Entrepreneur Awards. Lucy has mentored hundreds of business leaders to build their businesses through writing their book and for the last five years has mentored groups of women to be their best in life and work. This Mastermind famously works its magic by focusing on each woman’s mission.
Managing and supporting the Mission Mastermind is Michaella Brown, undercover marketing genius with over 12 years of experience supporting authors, coaches, and mission- led leaders in raising their profiles and growing their sales funnels. A specialist in high- conversion social strategy, Michaella is a leading expert in leveraging LinkedIn events as a powerhouse lead generation tool. Having planned and guided over 100 successful events, she has generated thousands of leads and significant revenue for Mastermind and many other clients. Michaella has been a strategic partner to Lucy since the ABOO Group’s inception, scaling the community to nearly 2,000 members and curating 80+ expert-led sessions. She provides the sophisticated marketing framework and super- smart lead gen tactics that empower women leaders to amplify their presence and turn their mission into a movement.
“Lucy McCarraher, you provided a calm and nurturing space for me to heal and grow with your Mastermind. Thank you, Michaella Brown for your support and friendship and all the Mastermind ladies for seeing in me what I didn’t.”
